However, taking a deeper dive on the items may be important when looking to differentiate between investment options. Usually, the more valuable a brand is the better it is recognized worldwide. The explanation for this might include something like: The reasoning behind this, if one wanted to write it out, might be: Food often viewed as unhealthy.
A SWOT analysis can be in-depth or fairly simple, depending on the person performing it and the needs of the situation.
The goal is to quickly cut through to core issues.
Thus, there are good attributes specific to the company Strengths versus unappealing specifics about the company Weaknesses and good things external to the company Opportunities and bad things external to the company Threats.
So a simple SWOT analysis consisting of a list will often be more than enough to make a decision. Wide audience reach does not only help the company to target more customers and increase brand awareness, but also to introduce new services, such as home delivery.
The brand value is closely related to the brand recognition and reputation. No other restaurant brand, except Starbucks, is included in the list of the top 50 most valuable brands.
Strengths Ubiquitous viewed as the go-to fast food restaurant Solid, low-cost business model based on years of experience Global franchise.
The new concept of restaurants is aimed at improving customer experience through faster and more convenient ordering. The company clearly demonstrates this with The Coca Cola Company. The company is also planning to facilitate drive-thru experience by introducing more digital solutions to its customers.
Access the full analysis The four create a box based on two criteria: Interbrand  Few direct competitors have such a valuable and recognizable brand, which strengthens the company.
Customers are turning away to newer brands, which offer both, better quality food and service. Huge gains from implementing best practices. The simple approach was all that was needed.
With obesity and its health impact diabetes, heart disease, etc. Brand awareness also helps to introduce new products or sell the current ones faster as the company needs to spend less money on advertising.
However, this would more likely be a line item than an explanation on the Opportunities list—which shows that there is interplay between the items in many ways. The view that its food is unhealthy, meanwhile, would be an appropriate Weakness: The company can identify better ways of performing tasks, managing restaurants or hiring new employees and can achieve huge gains by implementing these best practices in its vast network of restaurants.
Hamburgers and fried products chicken nuggets, French fries, and fish are viewed negatively in a society that is increasingly focused on health consciousness. Internal versus External and Good versus Bad. Few companies are capable of converting their digital efforts to real gains for their customers.
The explanation on the Opportunities list for this item might read: That last item could also find itself, in a slightly different fashion, on the Opportunities list: Market power over suppliers and competitors.This McDonald’s SWOT analysis reveals how the most successful fast-food chain company of all time uses its competitive advantages to continue dominating fast-food industry.
It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. McDonald’s and its franchisees are equal opportunity employers committed to a diverse and inclusive workforce.
Prepare for Your Future From management-track promotion opportunities, to English-language courses and money up front for college, working at McDonald’s can set you up for success.
That last item could also find itself, in a slightly different fashion, on the Opportunities list: New, “healthier” food items, like salads and oatmeal, make McDonald’s more palatable to some customers who may have been a dissenting, and deciding, vote in. A SWOT analysis – a look at strengths, weaknesses, opportunities and threats – can help assess whether the fast food giant can keep the growth on a high-calorie diet.
Strengths: McDonald's has successfully rolled out new items like coffees, smoothies, and Angus burgers, expanding the range of menu choices. Franchisees are the exclusive employer of their employees and as such are solely responsible for all employment related matters in their restaurants.
The benefits referenced may not be available at all McDonald’s restaurants. McDonald’s and its franchisees are equal opportunity employers committed to a diverse and inclusive. At McDonald’s, your advancement is the key to our shared success.
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