Output from the workshop discussions forms the foundation from which the account teams can drive long-term strategies and align short-term opportunities.
In January ofthe team launched a transformed workshop process that incorporated principles of IBM Design Thinking and teaming to change how account teams think about strategic year opportunities with clients aligned to the client goals.
With the new ISAP program approach, account teams focus on what clients need to support their strategy and goals and how best to partner Ibm strategic plan our clients to build long-term relationships.
The data insights support driving revenue growth for IBM by identifying aggregated client plan data on goals, industry solutions, strategic imperatives and market dynamics. Collaboration Solution — New Nomination Title: ISAP application also links to dashboards which provide data insights on account plans for each geography and market leader.
In March ofthe team deployed ISAP web application innovations including customizable, real-time client news feeds, daily feeds to the opportunity management system data and a strategy summary view with ability to export to MS Powerpoint.
This is now a truly cross-IBM client driven approach. The first phase of the transformation began with a shift in program focus from an internal IBM planning process to an external client focused strategy program. Today, more thanIBM employees around the world invent and integrate hardware, software and services to help forward-thinking enterprises, institutions and people succeed on a smarter planet.
The strategic account plan process used to be an annual process and with the support of the new program workshop and application, the account teams are planning more iteratively to bring the client into the discussion to form a true partnership.
Describe its function, features, benefits, and sales to date: The challenge was to take the former program that focused on an annual internal activity to set long term aspirational revenue projections by client into a dynamic and collaborative client centric platform for growth.
The key to a successful client management platform is having visibility to seeing long term strategic initiatives morph into tactical opportunities in the downstream opportunity management system which is one of our key measures of success.
The new workshop promotes cross-team collaboration and building robust stakeholder management strategies. A focus on client stakeholder management and building CXO relationships and securing key IBM cross-brand, technical and industry resources are critical elements.View Strategic Plan Part ultimedescente.com from BUS at University of Colorado, Denver.
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IBM chief Virginia Rometty predicts that IBM will improve on its position in the industry over the next decade with key investment IBM CEO outlines year growth plan for Big Blue | IT PRO Skip. IBM Strategic Account Planning (ISAP) is an innovative client management program focused on the development and management of long-term, collaborative growth strategies for IBM Client teams.Download